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Ulta Beauty United States: 10% after text-alert sign-up

Ulta Beauty currently provides a one-time 10% personal code after text-alert registration. The code is online only, arrives by text and must be used within 7 days, so the checkout should be checked before payment.

Available promotions

10%

Personal codeUnited StatesReviewed June 21, 2026Use within 7 days of receipt

10% off at Ulta after signing up for text alerts

Ulta Beauty offers a one-time 10% discount on a qualifying online purchase after signing up for text alerts. The personal code is sent by text, includes prestige and fragrance, and must be used within 7 days of receipt. Listed service, brand, clearance and marketplace exclusions still apply.

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How to use 10% off with Ulta text alerts

This is a personal sign-up benefit rather than a public reusable code. Ulta sends the code by text after registration and publishes the 7-day usage window and exclusions on its official coupon page.

How to use it

  1. Text ULTA to 95637 and complete the text-alert sign-up.
  2. Wait for the one-time personal code sent by text message.
  3. Add qualifying products to the Ulta Beauty online bag.
  4. Enter the personal code before checkout.
  5. Confirm the 10% reduction before placing the order.

Main conditions

  • Sign up for Ulta Beauty text alerts by texting ULTA to 95637.
  • The one-time personal code is sent by text message and works online only.
  • The code must be used within 7 days of receipt.
  • The official offer includes prestige and fragrance, but listed brands, services, clearance, gift cards and marketplace purchases are excluded.
  • Limit one per customer and the offer cannot be combined with another transaction-level Ulta coupon.

If it does not work

Confirm the code was received less than 7 days ago, use it online and review the official exclusion list before retrying.

  • Check that no more than 7 days have passed since the code was received.
  • Use the code online rather than in a physical store.
  • Review the official exclusions and remove ineligible services, brands, clearance or marketplace items.

Frequently asked questions

How do I get the Ulta 10% code?

Text ULTA to 95637 and complete the official text-alert sign-up. The one-time code is then sent by text message.

How long is the code valid?

Ulta states that the personal code must be used within 7 days of receipt.

Does it include prestige and fragrance?

The official offer states that prestige and fragrance are included, while specific brands, services and other listed categories remain excluded.